AI the abbreviation for Artificial Intelligence created an exciting ruckus in every possible industry including digital marketing. AI tools are gaining rapid popularity in the digital marketing field. So in this blog, we have come up with the 5 best AI tools for Digital Marketers that are extensively used by digital marketers.
These AI tools can automate tasks and help digital marketers to make strategies for the best outcome. These AI tools help in analyzing data, generating faster insight and automating workflow. So, without any delay let’s start learning about 5 best AI tools for Digital marketers.
Table of Contents
What is digital marketing?
Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wife which is smartphones, laptops, computers, tablets, etc.
It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.
As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.
In a digital marketing career, you can earn a good salary. Although digital marketing salaries are more than competitive.
According to a recent survey done by Credo, they state that the average salary of a digital marketing professional worldwide is $140/hour.
You can’t get the same salary from day one but multiple factors affect the salary you get such as your experience in the digital marketing industry, your clients and company, and your country location, etc.
You can earn more than your need in the digital marketing industry because the demand for digital marketing professionals is growing very fast.
Also read: 5 Tips For Building A Successful Digital Marketing Strategy
What are AI tools?
AI tools are that software or platform that use AI (Artificial intelligence) to generate automated decisions. AI created these decisions based on the collected data that is interpreted and analyzed together with the current market trends and then goals are made to develop a digital marketing strategy that piques the interest of the customers.
All the processes mentioned above are done without any human intervention. AI tools have the capacity of making automated decisions and superfast speed that makes AI tools formidable for businesses.
Why use AI tools for Digital Marketing?
The number one reason behind using AI tools for digital marketing is its super fast speed. The technology used in the AI tools uses huge information chunks taken from platforms like emails, websites and social media. It also narrows the gap between the data and the solution you can implement to improve your sales and digital marketing campaign.
The advantages of using AI tools in the Digital Marketing
These are the following advantages of using AI tools in digital marketing:
1. Save your time and expenses
Every digital marketer wants to work within a budget to run a successful digital marketing campaign. The AI tools only require some valid investment in the beginning then it pays dividend by providing you with cost saving. AI tools help digital marketers to work efficiently and rapidly without the need of paying to the staff for manual work.
Instead of hiring a full-fledged team of professionals, you can recruit team members for performing critical tasks. AI technology has low chances of error in comparison to human error.
2. Automated decisions
AI tools can automate data-based decisions in just mere seconds proves to be one of its biggest advantages. Data is an important aspect of digital marketing. AI tools provide you with various scenarios of the customer reaction towards your message and suggest you the best digital marketing strategy for your online ad campaign.
3. Real-time personalization
AI tools help a digital marketer in adapting sales and marketing strategies to generate a personalized experience for any client. Predictive analysis can be done using AI to get a better understanding of customers’ behaviour and buying habits. This personalized experience helps in building a relationship with the brands.
4. Increment in the ROI
Smart AI tools help digital marketers in maximizing the information generated without wasting money on other campaigns. AI tools provide deep consumer insights and suggest what the buyers want to buy. It also provides genuine leads and guides them to move forward which leads to increased sales and ROI (Return on Investment).
Also read: The Impact of Artificial Intelligence (AI) on the future work
5 Best AI Tools for Digital Marketers
Below are the 5 best AI tools for digital marketers. Let’s have a look into the details of it:
1. ChatGPT3
- ChatGPT3 is defined as an NLP technology (Natural Language Processing) that is developed by OpenAI.
- It is basically a text-generating model called GPT3 which is used to generate automated responses to questions by using natural language.
- ChatGPT3 helps businesses in generating automated conversations with customers.
- It generates realistic conversations easily.
- It also generates automated content for digital marketing such as social media posts, blog posts, product descriptions and many more.
- Content generated by ChatGPT3 is engaging and helps businesses in creating effective digital marketing campaigns.
- ChatGPT3 has both free and paid versions. The cost of the paid version is $9.99 per month or $99 per year.
2. Anyword.ai
- ai is a copywriting AI tool which is data-driven.
- It is used to generate effects copy of ads, landing pages, emails and content for various platforms.
- With anyword.ai you can easily generate adverts for Google ads, Facebook ads or LinkedIn ads.
- It also generates longer forms of content like blog posts, YouTube descriptions, product descriptions etc.
- It is quite different from other AI tools used for copywriting because it empowers creative marketers by allowing them to add data to their toolbox by providing them predictive insights and metrics for the specific part of the message that works in the client’s favour.
- ai offer free sign up and its data-driven plan cost $99/month.
3. Semrush
- Semrush offers an all-in-one AI tools package for SEO, social media marketing, content marketing campaigns, PPC, analytics, etc.
- Its most prominent feature is a position tracker that provides the business to track the way to rank against other websites by using unique keywords.
- Semrush AI tool also offers a content marketing toolkit that helps the digital marketer to perform topic searches that provide current trending insights.
- It provides on-page SEO.
- Provides 7 tools dedicated to competitor analysis.
- Helps in social media management and content marketing.
- Semrush AI tool offers a free trial for a limit of 100 domains usages. Its pricing range is $119-$449/month.
4. Jasper.ai
- ai is formerly known as conversion.ai
- It is an advanced AI tool which is used for creating high-quality emails, articles, ad copy, emails, social media posts, landing pages etc.
- It provides built-in templates for AIDA, PAS, Features to benefits and before and after bridge framework. You just need to provide your brand name or product and it will create a copy for you.
- Digital marketers whose work concentrated in the eCommerce field used this AI tool to write product descriptions as well.
- Some of the best features of the Jasper.ai tool are Machine Learning, plagiarism checker, content generation, voice tone setting and customizable templates.
- ai offers a free 7-day trial and a creator plan for $49/month.
5. Seventh sense
- Seventh Sense is a dedicated AI tool for email marketing that is also a part of digital marketing.
- The seventh Sense AI tool analyzes the perfect time and date for email marketing campaigns.
- It provides you with personalised service.
- Build predictive model individually.
- Behaviour profiling of each customer is done by the seventh sense AI tool.
- It helps in increasing email deliverability which increases the sender’s score.
- It is designed to only work with Marketo and Hubspot.
- This AI tool is not free, you need to buy a subscription worth $64/month for Hubspot and $360/month for Marketo.
5 ways to use AI tools in the digital marketing domain
These are 5 ways by which you can use AI tools as a digital marketer:
- They can be used for content generation.
- They are used to organise automated email marketing campaigns.
- Can be used as a chatbot to do human-like conversations for customer services.
- They are used to control dynamic pricing.
- They are also used for forecasting sales.
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Ending note
The concept of AI and machine learning isn’t new. This technology is low-key used by companies for making improvements in their working process and getting actionable insight to increase revenue. But with rapid innovation in the digital space within a couple of years, the usage of AI tools become a necessary aspect and no longer a luxury. A digital marketer needs to take advantage of AI tools to build a sustainable, forward-thinking design for the company for the upcoming future. I hope this blog on the topic of the 5 best AI tools for digital marketers is helpful to you. Also read our latest blog Ways to Get Started with Digital Marketing
You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.
FAQs
- Jasper
- ai
- Automated Insights
- OpenAI ChatGPT
- Quill
- Grammarly
- WordAi
- Pixlr
- Fotor
- Adobe Photoshop
- GIMP
- Animoto
- movio.la
- Adobe Premiere Pro
- Final Cut Pro
- Magisto
Computer vision, robotics, chatbots, machine learning and natural language processing (NLP).
Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wife which is smartphones, laptops, computers, tablets, etc.
Traditional marketing is used in TV, print media, and films while digital marketing is used in websites, blogs, social media, emails, or any other online content.
SEO stands for Search Engine Optimization. SEO is a digital marketing strategy that use to improve a website’s position and visibility in search engine results.
Keyword research can be defined as the process by which people find and analyze search terms that enter into the search engine. This data is used for SEO.
Yes, blogs are an important asset for digital marketing strategy. It will help improve your web traffic and provide material for your social media posts.
It cost between $80 -$200 per hour.
In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.