Introduction:
- SERP( Search engine) and GDN, Most Commonly used terms in Digital marketing world.
- Both help in promoting your business online
- They have different Features and function
- Learn what is SERP and What is GDN
Table of Contents
What is SERP?
- SERP stands for Search Engine Results Page
- It is the page that displays the results of a search query on a search engine
- In SERP you will see organic search results, paid search results, featured snippets, and more
- Organic :- that means without spending any money
- Paid:- that means Paid Search, you have to spend money
- Featured snippets:- that means the first content or paragraph you see when you search, its created by Google you can’t create your website Featured snippets.
What is GDN?
How are they different?
- SERP is mainly focus on search intent, while GDN is on audience targeting
- SERP is based on keywords by you, while GDN is based on the interests and demographics.
- Demographic: – it mainly based on audience behaviour (by age, location, gender, job title, income and many more.)
- SERP display both organic and paid results, while GDN displays only paid ads
- SERP is best for direct response advertising, while GDN is best for building brand awareness
How do you optimize for SERP?
- Do keyword research and use relevant keywords in your content.
- Build high-quality content that give best answer if search query.
- Optimize your Meta tags, headings, and other on-page elements.
- Meta tag:- Combination of title, URL, and description.
- Build high-quality backlinks to your website.
- Backlink: – When one website give link to another website.
How do you advertise on GDN?
- Open a Google Ads account and select “Display Network” as your campaign type.
- Now do some targeting, such as demographics, interests, and behaviors.
- Create your ad, by selecting format such as image, video, or text.
- Set your bids and budget.
- Launch your campaign and see its performance.
- Running an ads is easy but running an effective ads is difficult.
What are some benefits of SERP?
- SERP helps you to increase visibility of your business and reach new customers.
- It can give you targeted traffic to your website.
- SERP can be a cost-effective way to reach potential customers.
What are some benefits of GDN?
- GDN allows you to display engaging ads to potential customers.
- It can increase brand awareness and recognition.
- GDN can be highly targeted, allowing businesses to reach their ideal audience.
How do you measure the success of your SERP and GDN campaigns?
- In SERP Case, you can track your website’s search engine rankings, organic traffic, and click-through rates.
- In GDN Case, you can monitor your ad’s impressions, clicks, and conversions.
- You can use tools like Google Analytics to track your website’s overall performance and other data.