Search Engine Result Page Vs Google Display Network

What is SERP?

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SERP stands for Search Engine Results Page It is the page that displays the results of a search query on a search engine

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What is GDN?

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GDN stands for Google Display Network It is a network of websites, apps, and videos that display Google ads

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How are they different?

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SERP is mainly focus on search intent, while GDN is on audience targeting

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How do you optimize for SERP?

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Do keyword research and use relevant keywords in your content. Build high-quality content that give best answer if search query.

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