Instagram is a free, online photo-sharing app and social network platform that Facebook acquired in 2012. Instagram lets users edit and upload photos and short videos via mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them discoverable by other users within the app. Each post by a user is visible on their followers’ Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their fans can view their posts.
Table of Contents
1. What is Instagram?
We all know that in today’s time Instagram is a photo and video sharing social networking service owned by the American company Meta Platforms. The app permits users to upload media that can be edited with filters and organized by hashtags and geography tagging. The post can be shared publicly or with pre-approved fans. Users can browse other users’ content by tag and location, see trending content, like photos, and follow other users to add their content to a personal feed.
Instagram was originally distinguished by allowing it to frame content in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased by increasing it to 1080 pixels. It includes messaging features, the ability to include multiple images or videos in a single post, and the Stories feature—similar to its main competitor Snapchat—which allows users to post their content in a sequential feed, with each post accessible to the others. Is. twenty four hours As of January 2019, Stories are used by 500 million people daily.
2. History of Instagram
1. 2010-2011: Beginnings and Major Funding
On March 5, 2010, Systrom closed a $500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while still working on Bourbon. Josh Riedel joined the company in October as community manager, Shayne Sweeney joined as an engineer in November, and Jessica Zollman as a community evangelist in August 2011.
2. 2012–2014: In addition to platforms and acquisition by Facebook
On April 3, 2012, Instagram released a version of its app for Android phones, and it was downloaded more than one million times in less than a day. The Android app has since received two important updates: first, in March 2014, which cut the file size of the app by half and added performance improved; then in April 2017 to add an offline mode which allows users to view and interact with content without an Internet connection.
At the time of the announcement, it was reported that 80% of Instagram 600 million users were located outside the U.S., and whereas the aforementioned functionality was live at its announcement, Instagram also announced its intent to create more features available offline, and that they were “exploring an iOS version.”
3. 2015–2017: Redesign and Windows app
In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each picture and to resemble the layout of Instagram mobile website. Moreover, one row of pictures only has three instead of five photos to match the mobile layout. The slideshow banner on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at various times in a random order, has been removed.
4. 2018–2019: IGTV, removing of the like counter, management changes
On September 24, 2018, Krieger and Systrom announced in a statement that they would be exiting Instagram. On October 1, 2018, it was announced that Adam Mosseri would be the totally new head of Instagram. In August 2019, Instagram also began to pilot the removal of the “Following” tab from the app, which had permitted users to view a feed of the likes and comments made by the users they follow. The change was made official in October, with head of product Vishal Shah stating that the feature was underutilized and that some users were “surprised” when they realized their activity was being surfaced in this manner.
5. 2020–present: new features
According to Instagram, they pioneered the launch of co-watching to meet the demand to virtually connect with friends and family due to social distancing as a result of the COVID-19 pandemic.
3. What are the Editing tools and features?
- Instagram offers a wide range of digital filters that can be applied to users’ photos, including those that add a vintage or faded look.
- Other editing features include Lux, an effect that lightens shadows, darkens highlights, and enhances contrast, and photo-tuning tools that allow users to adjust brightness, contrast, saturation, sharpness, composition, straightness, and tint allows for.
- Manual tilt shift and vignette effects can also be added to photos.
- In 2017, Instagram introduced a feature that allows users to simultaneously post multiple photos or videos presented in a carousel format.
- Drawing inspiration from the popular Snapchat app, Instagram introduced a Stories feature in 2016, which allows users to share moments from their day that disappear after 24 hours.
4. How to set up and use Instagram
- The Instagram app is available for download on Apple’s iPhone, iPad and other iOS devices via the App Store, and on Android devices via Google Play.
- Once installed, users will be prompted to sign up for free and given the option to input their email address, which includes creating a username and password, or log in using their Facebook account.
- To do New users can follow people on Instagram by viewing the app on their Facebook friends and people’s contact lists.
- From the Home tab, the first screen that appears when they open the app, Instagram users can view photos from the accounts they follow, in a format similar to Facebook’s newsfeed.
- Instagram Stories — posted by users you’re following — appear as circular profile photos at the top of the home feed.
- Users can access Instagram Direct in the top right corner of their home feed.
5. Benefits of Instagram
1. Increases Brand Awareness
Instagram is an extremely low cost and highly effective tool to increase your brand awareness due to its huge user database. In addition, the picture-centric nature of Instagram helps create familiarity with your brand’s presence and impressions on the minds of patrons, customers, and prospects.
2. Increase website traffic and SEO ranking
About 80% of marketers claim to have increased website traffic with an increasingly active presence. This is not surprising as 73 percent of adults who go online once a day spend a lot of their time on social media. 80% of Instagram users follow at least one business site, generating traffic to your site becomes important if you want to build your brand in top SEO rankings.
3. Saves You Time
Many accounts have already established their small business in a competitive market. Everyone is promoting the creativity of their brand. Starting a small business requires a lot of data research and constant follow-up. You can buy Instagram followers to spread your business to large active users in a short time to save your time.
4. Promotes Content Marketing
To drive customer attention and interest, you must ensure that your social content aligns with the brand’s motive. Content Media sharing has become much faster as well as easy. Nonetheless, you must have a right strategy to reach the target audience.
5. Increase in sales
Your brand will lead to more and more sales opportunities with increasing customer engagement. Many followers have a physical role in making your brand important as well as authentic. Aiming at small businesses looking to boost sales, buying followers has been a beneficial factor.
6. Instagram is a great marketing tool for your business. Here's how to get the most out of it
- As we know that Instagram is a great marketing tool for your business.
- Instagram is a popular social media platform that can also serve as a useful business marketing tool.
- Create a business account on Instagram, and then use photographs, live videos, and hashtags to market your business.
- Advertise your business via Instagram ads and use the platform’s sales function to sell your products.
- This article is for small business owners and marketers who wish to use Instagram to grow and market their businesses.
7. Conclusion
Doing this assignment, helps me understand more about Instagram which is a popular application among teenagers nowadays. Instagram will continue to be the number one photo sharing application if it continues to provide good services to users. Furthermore, it will further prove that the multimedia elements in the database are very useful for applications despite the disadvantages. I sincerely hope that Instagram will continue to improve its services to attract more users and maintain it as the number 1 photo sharing application.
8. FAQ
Instagram is a totally free photo and video sharing App available on iPhone and Android People can upload photos or videos to our service and share them with their fans or with a select group of friends. They can also see, comment and like posts shared by their friends on Instagram.
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There is a primary advantage of Instagram over other social media platforms is its visual nature. If you have a business that benefits from your product design or if you have a service whose end result is clearly noticeable, Instagram is the best platform to showcase that content.
Incredible Instagram Growth Story Well, part of Instagram successful early growth has been attributed to the fact that it was launched around the time of the iPhone 4—which was one of the first smartphones with a good enough camera that the distinctive point-and-player. Shoot could replace digital cameras.
Set up your Instagram business account In Settings, find Account and tap Switch to business account. Choose a category that best describes your business, then choose Business. You are all set, you have an Instagram business account.
If you see like 59% of Internet users between the ages of 18 and 29 use Instagram and 33% of Internet users between the ages of 30 and 49 use Instagram. According to a study, 17% of teenagers say that Instagram is the most important social media platform for them and 90% of the users are under the age of 35.
If you don’t intend to use any of the features that come with a business profile, it makes more sense to stick to your personal Instagram account. The flip side is that if you intend to use any of these features, you will need to switch to a business account.
The rapid growth of Instagram is due to the economic horsepower of Facebook supporting this effort. Within 18 months of Instagram launch, social media giant Facebook acquired Instagram for $1 billion, even though the photo-sharing company was valued at less than half the price at the time.
The results showed that engagement for personal profiles was approximately 1% higher than for business profiles. What was interesting in this particular study was that it affected only business accounts with more than 10,000 followers.