Social media is an easier medium to express yourself in front of world unlikely to the traditional blogging method which has limited reach. However, the glitters of the social media world has its own fair share of advantages and disadvantages and we will be discussing the same here in this article. Let’s find out its top 10 positive and negative aspects.
Table of Contents
What is Social media?
Social media is a communal platform where people can create, share, exchange ideas and information virtually. Humans are social creature, we need community interaction to survive and procreate, and it is basic need for us. As the human evolves, and we saw numerous brilliant innovations in the technology over the past decades, now we can easily interact with the people who are at the opposite side of globe. It all happens because of the technological advancement and introduction of internet.
Through social media, people can easily interact with each other virtually. Social media provides voice for those people who want to be heard or recognized by the masses. Some of the most popular social media platform are Facebook, Whatsapp, Instagram, YouTube, twitter, Reddit, LinkedIn.
Use of social media for earning
Yes, you can earn through social media, this fact seems apprehensive but as you progress reading this blog your all doubts will be sorted. You know as existing business owner you can expand your business to its fullest potential and make it big by wisely using social media platforms or if you are an individual content creator you can increase your popularity through this social media sites and generate a hefty revenue every month.
According to the survey done by HypeAuditor, it is found that Instagram influencers earn $2,970 per month by average working 28.7 hours per week. E-Commerce makes direct sales possible through social media sites like Facebook and Instagram. As a micro-influencer, you can easily make money through social media site even if have 1K follower base.
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Top 10 advantages of Social media
These are the top 10 advantages of social media platforms:-
1. Used for educational purpose
Social media is a best place to learn something new daily absolutely free of cost. There is huge variety of educators to assist you in learning something useful and skillful. Even if you are an educators you can simply share your knowledge with the larger audience. More than 70% of students use social media to discuss and share their test, projects and assignments.
2. Using for social work
There are numerous communities on social media which work for social welfare and one can join these community easily through their social media handles. These communities provides financial assistance and counselling to the needy through their charitable work.
3. For brand promotion and advertising
Social media is extensively use for brand promotion and advertising because of its world-wide connectivity. Both online and offline businesses can promote their product and services on social media platforms.
4. Can reach to larger audience
With social media you can reach a larger set of demographic and connect with them easily. You can share your thoughts with them and be their friends and followers. Millions of people use social media daily. It is great platforms to exchange your thoughts with different people.
5. Up-to-date with news and trends
Social media is good place to update your information about the recent news and trends. You don’t have to wait for the daily newspaper to get aware about your surroundings because social media platforms give you news about the recent happening around the world in just seconds. Social media is a platform where you can share and produce information.
6. To increase the web traffic
Social media is the most effective way to drive web traffic towards your website. Most internet businesses and bloggers uses social media platforms for generating visitors to their websites. These internet businesses publish their timeline, bio link with websites, which help in directing visitors to these websites.
7. Targeted audience base
Social media used extensively for marketing purpose, who often target that demographic that are suitable for their specific business. For example, you are baker, so you target audience are those people who are interested in baking or love sweet stuff. Through social media you can connect with such people who have similar interest or hobby as you.
8. Easy and free to use
You can easily access any social media platforms because they’re completely free of cost. You don’t need to pay any subscription fee to establish a social media account. If some platform has fee, it usually quite low and affordable. The interface all these social media platform is quite handy and one can use them with ease.
9. Help in building relationship
As you know, we can connect with new people on the social media platform. We can reconcile with our old friend through social media as well. It is good place to be in touch with your friends and family who have moved away from you and be connected with them forever.
10. A great source of entertainment
Most of the people uses social media platforms for the entertainment purpose. Human are social creature who desired to initiate conversations and connections with the other individuals. People daily spend their 40-60 minutes browsing these social media apps. They usually exchange images, videos, comments and post with each other. People can watch other people images, videos and post for entertainment purpose and can leave comment under their post for the feedback.
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Top 10 disadvantages of Social media
These are the top 10 disadvantages of social media platforms:-
1. Hacking threat
Hacking is severe threat which effects people life drastically. Hacking can be defined as a prohibited actions of gaining access of someone personal details. Hackers mostly target youngsters and children. Typically these hackers, hijacked people’s personal information and blackmails them by revealing their personal info publically.
2. Cyberbullying
Cyberbullying is the bullying faced by the people on social media. It is the worst aspect of social media. It is seen that majority of people use fake social media profile to tease other people. Unfortunately, these cyberbullies are untraceable. They send derogatory images and videos to the victim and mock them. Cyberbullying primary target are the teenagers and children and they are prone to experience anxiety, despair, and depression etc. at such tender age.
3. Restrict outdoor communication
Social media platforms restrict people face to face communications. We usually spend time with people virtually instead of greeting them in personal which make face-to-face communication difficult to them and that could severely effect their mental health.
4. Fake news web
Fake is the huge demerit of the social media. Fake news can easily spread on social media. There are lot of people or groups who create and spread the fake information on social media platforms that leads to misinformation, rumors or even violent protest.
5. Social media addiction
Getting addicted to these social media platform is a big threat which are currently faced by numerous people around the world. Such individual spend their whole day mindlessly browsing their newsfeed wasting their precious time. This addiction is mostly seen on the teens. They lost in the virtual world and does not want to face the outside world.
6. Children inappropriate content
Social media have every kind of mature or dark stuff available and it can’t be hided easily. Children who uses social media without any parental guidance can easily expose with such stuff at such a tender age which can easily left them traumatized.
7. Decrease the self-esteem
People thrive for attentions on this social media platforms. They want gain popularity. Everything is circled around likes, shares and followers. But, if someone put their all efforts in hope of gaining popularity on these social media platform and still they couldn’t achieve the same, it badly effective their self-esteem and they probably lose their will to do something new. It severely affect their mental health.
8. Social media can cause insomnia
Insomnia is a medical condition where people have trouble in getting to sleep. Several studies shows that extensive usage of social media can cause insomnia and other sleep disorders in people.
9. Distraction
Social media can easily divert someone mind from its actual goals and objectives. Most people use social media for fun purpose and they constantly waste their precious time in browsing these apps instead of focusing of their life goals.
10. Leads to depression and loneliness
Excessive use of social media can cause depression and loneliness. People use social media as primary mode of communication. The increase occupancy and dependency on these social media platforms and urge for gaining popularity makes individual depressed and lonely. The increased screen time on the social media platform effects your brain drastically and can cause headache and anxiety.
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Conclusion
This concludes the top 10 advantages and disadvantages of the social media platform. I hope it provide the clear picture of its pros and cons. Social media proves boon to society but it can easily turn into curse when not uses in correct manner. So it is our responsibility to use in a secure way. Social media is a powerful tool for showcasing your talent to the masses. If you are a content creator or a business owner social media is good medium for promoting your services and product on the online platform.
FAQs
It is witnessed that TikTok is fastest growing social media platform with 40% growth rate in 2022.
The first social media platform is SixDegrees.com which is introduced in 1997, you could create a profile page, connection list, and send messages within the network.
Some of famous social media platform like Facebook, Instagram and whatsapp are owned by the Meta group and Betadance owns TikTok.
Facebook, Instagram, YouTube, LinkedIn, Pinterest are some of the best social media platform for business promotion.
Social media marketing is a type of Internet marketing where you use social media apps as marketing tools and connect with audience, build your brand and increase your sales.