Website is a very important part of your online worldPress because you need a website to showcase your services and product. This is an online store where your customer will come and buy.
To create a website there are two ways to create a website first is by coding and second with the help of CMS software like Word Press. It’s very easy to create a website with the help of CMS software.
Website creation is very easy but it will be more helpful for you if you also understand about mistakes that you can do while creating your website or optimizing your website for SEO.
Table of Contents
Not optimizing URLs for SEO
After choosing a domain name, and creating pages your next step is to optimize the URLs for your pages. It is important because somehow it can be your ranking factor.
- Best Practice for optimizing URLs
- Including keywords in URLs
- Keeping URLs short and Simple
- Avoid using special characters or symbols
- Using hyphens to separate words
Ignoring Title Tags and Meta Descriptions
Title tags and meta descriptions are bits of HTML (Hyper-text-mark-up-Language). Title and meta help search engines understand the content on a page.
the page’s title tag and meta description are usually shown whenever that page appears in search engine results.
- Importance of Title Tags and Meta Descriptions
- Title tags and Meta Descriptions as Click-Through Rates drive
- Including Relevant keywords in Title and Meta Description
- Appropriate Length for Title and Meta Description
- Focus on how to write compelling Title tag and Meta Description, including CTA
Failing to Optimize Images for SEO
Understand this optimizing your website images is too important because it helps in improving load speed boosts the website’s SEO ranking, and improves user experience
Page load speed is the amount of time taken by a web page to load completely
- Importance of optimizing images for SEO
- Alt-Text & Title tag for images
- Image size and optimization
- Focus on compression
- Optimizing images for mobile
Improper use of Headings Structure
Headings are responsible for showing structured digital content. It helps user to easily navigate from page to page and make it very easy.
Search engines are able to understand the content better just because of the heading structure because each page is saying something special about it.
- Need to understand the heading hierarchy and its importance
- You need to understand how search engine uses heading to understand the content structure
- Work in best practice for heading structure
- Using H1 tag only once
- H2 to H6 to create proper subheadings
- Including Relevant keywords in Heading
Ignoring 404 Pages Redirect and Broken Links
Do not ignore 404-page redirects and broken links. Because evidently, 404 error pages can be detrimental to your website’s SEO. Continue reading to learn how to quickly identify these broken pages and how to fix them to best optimize your website traffic.
- Best practices for 404 pages
- Custom 404-page Design
- Including Links to other relevant Pages
- Setting Up Proper Redirects
- Learn how to find broken links
- Use Tools to analyze links to ensure that they are not broken
- Understands the importance of fixing broken links for SEO
CONCLUSION
In conclusion, optimizing a website for SEO is crucial to its success, but there are common mistakes that website owners often make. Thoroughly optimizing URLs, title tags, meta descriptions, images, and heading structures can greatly improve search engine rankings and improve the user experience. Additionally, it is important to pay attention to 404 pages and broken links to maintain your site’s integrity and ensure maximum visibility for search engines. Avoid these common WordPress SEO mistakes to help your site reach its full potential in search engine results.