When you use Google for searching something, you often get related advertisement of your search on the top 3 results. This are nothing but advertisement sponsored by Google that is known as Google Adwords or more commonly Google Ads. Billions of searches are performed on Google in every second and the major chunk of the search results is the Google Adwords.
Google Adwords is an effective way for driving relevant and distinctive internet traffic to your website. In this blog, you will learn about the detailed and crisp analysis of How Google Adwords works?
Table of Contents
What is Google Adwords?
First get familiar with the definition of Google Adwords. Google Adwords is a Google per-pay-click (PPC) platform which promotes various businesses on its platform and helps them to gain visibility.
The search ad which appears on the top of the search engine result page (SERP) is the most common type of Google Adwords. This Adwords are relevant to the advertisers’ products and services.
Types of Google Adwords
1. Search Adwords
Search Adwords allows the advertiser to add or write multiple description or headline for their search engine ad. You can add 15 variations of title and 4 description in one ad.
2. Display Adwords
These are the image ads that run on the Google Display network (GDN) and they display on the Google partners website like Gmail, YouTube. They attract the target audience who visits the website often.
3. Video Adwords
These are video Format of advertisement, which provides more engaging experience to the user reaching on Google partner platform. These kind of ads act as lucrative medium that have potential to attract large amount of internet audience.
4. Shopping Adwords
As it name suggest, these Adwords related to the shopping, for example, if you search an air-conditioned online, Google will suggest you multiple online shopping ads related to the search keyword you enter and it keep suggesting you the same shopping related ads when you browse through Google partner platform like YouTube, Gmail etc.
Why Google Adwords are important?
You can’t alone earn with only excellent content and good SEO, because these are the passive methods which usually takes time to increase your website engagement on the online platform. When you want to generate a good active income then Google Adwords comes into consideration for earning a good revenue. With Google Adwords you can create and share well timed ads on your desktops or mobiles for your target audience, this will help your business to show up on the SERP (Search Engine Results Page) which in return attracts the ideal customers who are interest in your product and services.
Some Important facts about Google Adwords
These are some of the amazing facts behind the working of Google Adwords:-
- Click-through rate of Google Adwords is nearly 2%.
- Approximately 180 million impression is yield per month by displayed Google Adwords.
- Paid Google Adwords get 65% of the clicks
- It is observed that 43% customers buy something which they seen on Google Adwords.
How Google Adwords Works?
Google Adwords are mostly focused on the Keywords. Keywords are words which mostly likely used by the people for searching their products. During Google Adwords search campaign, advertisers create ads with special offers and these special offers often uses keywords to target the relevant audience for the offer.
When someone searches on Google (also called query), Google will analyse if any advertiser bid on the keyword relevant to the search, if yes, then the advertisement appears on the SERP.
Ad Ranks and Quality score are two key factors behind the working of Google Adwords.
1. Ad Ranks
Ad Ranks can be defined as the term created by Google which it used to determine the position of your ad in the SERP. Your ad placement depends on your Ad Rank. More the value, more will be the audience engagement. Ad Rank determined by the max. Bid multiplied by your Quality Score.
Factors on which Ad Rank depends:-
- Higher bidding amount, higher ranking
- Your Quality score
- Matching Contextual information
- Higher CTR (click-through-rate), higher impact
- Effective Ad-extension
According to Google
Even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords and ads.
2. Quality Score
Quality score determines the quality of the Adwords by measuring your CTR, relevance of Keywords, quality of landing page, past performance on SERP. A Quality score rank your advertisement on the scale of 1-10 on the basis of each Adwords or keyword performance.
Key factors of Quality score are as follow:-
- More than expected CTR (click-through-rate), better quality score.
- The relevance of your Adwords and keywords to the search query.
- Good landing page experience increases your Quality score.
Benefits for high Quality score:-
- Its lowers the cost-per-clicks and help in improving the ROI (return of investment).
- You have a higher exposure on Google, your Ads will display more often and have a better SERP position, and more clicks more conversions without raising bids.
Google Adwords Cost?
Charges or cost of Google Adwords depends upon the type of Advertising. Google Adwords is pay-per-click (PPC) program where you either display your Ads for free or charged by PPC when someone click on your advertisement on the SERP.
Google Adwords is live auction system where click prices are set by the intensity of competition and the willingness to pay for the advertisement. With impressive strategy one can drive high quality traffic towards their website at an affordable cost.
Keywords, CTR, Quality score, maximum bid, bid position and average monthly budget are some prominent factor for a successful Adwords campaign.
How to use Google Adwords?
Below are the following steps you need to follow to use Google Adwords:-
First visit the home page of Google Adwords website
Set up your Google Adwords Account.
After sign in you have to enter your business and website’s name.
Set your advertising Goal among these options i.e.,
- Get more calls
- Get more website sales or sign-ups
- Get more visits to your physical location
- Get more views and engagement on YouTube
Then use your creativity and craft your advertisement.
Add matching keywords to your brand.
Now, set up your Ad location where you want your Ad to appear.
Specify your budget and confirm payment.
Link your Google Adwords account to your Google analytic account which will make tracking, analysing, and reporting between channels and make campaigns much easier.
Add UTM codes by which Google can easily track any activity associated with specific link.
Set up conversion tracking which will exactly tell you how many costumers or leads you have acquire through your ad campaign.
Integrating your Adwords with CRM allows to the track which Adwords working for your audience so you can easily continue to market the offers which are relevant to your customers.
Conclusion
Google is most used search engine worldwide with takes 5 billion queries daily, Google has the monopoly over most of the internet platform it supports, i.e., simply means infinite amount of internet traffic on Google is easily available. So, for a successful business you need a target audience to market your product and services which you can easily get on Google.
I hope now you all are clearly aware about How Google Adwords works? Google Adwords or Google Ads is an active and prominent way to promote your business because with great and practical approach you can easily generate a good revenue in just couple of months. It is great marketing strategy.
FAQS
Google Adwords was launched by Google.com on October 2000, and after some rebranding in 2018, it is changed into Google Ads.
The Average cost per click on Google Ads is in between $2 – $4.
Generally speaking, publishers get 68%, or 51% when using AdSense for reach. The commission can go from $0.20 to $15, with an average of $3 per click for publishers.
These are following tips to improve your Google Adwords:-
- Target the right keywords.
- Narrow your audience targeting.
- Keep it simple.
- Actually have a CTA.
- Put a special offer in your headline.
- Put your main keyword in your display.
- Create emotional ads.
Inappropriate Content that promotes hatred, discrimination, violence, intolerance are not allowed on Google Adwords.
If you don’t have website, you can create a Google Adwords for free. You can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.