There is significant increase in the social media platform in the recent times. Social media is not only a brilliant way to connect with your family and friends across the globe but it also offers a bankable career opportunity with attractive pay package.
There is not a single industry who doesn’t use social media platforms to increase their brand awareness. It give them a big opportunity to connect with the larger audience. In return, these industries creates tonnes of job opportunities for the people who want to earn through the social media platforms.
In this blog, we will be discussing about how much a social media handler earn, their different job perspectives and salary.
Table of Contents
What is social media handler?
Social media handler or manager is a skilled professional that responsible for handling various social media platforms of company or institution such as Instagram, Facebook, YouTube, Twitter etc. The social media handler is the main representative of the companies on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media handler who will diligently advertise their product and services on their social media platforms. A competent social media handler manage all the social media activities and train the other team members as well.
Responsibility of a social media handler
These are the following responsibility of a social media handler:
- Should be able to create high quality written and visual content for the social media campaign.
- Maintain an impactful online presence to drive social media engagement for a company.
- Monitoring the company’s brand presence on its various social media handles.
- Responding to the follower’s comments on the various social media platforms.
- Developing and implementing result-oriented ad campaigns for the company.
- Engaged with right influencer for promoting their brands.
- Managing the customer service of the company across all social media platforms.
- Monitoring the social media campaign’s performance and customize it according to the insights and analytical data for better results.
- Managing the online presence of the brand and drive traffic for the company’s services and products.
- Training company employees in the best methods for content creation.
Social media handler earning
If you are a social media specialist with an adequate experience, you can easily earn a competitive salary. The average pay scale of the social media handler is approx. 3.0 LPA. Your salary package is heavily dependent on the professional educational background and your previous work location. With the increase in your experience, your earning will increase as well.
For the fresher, the starting social media earning is up to 1.6 LPA. For a professional with 5-9 years of experience, the social media earning is 4.7 LPA and the senior level professional with the experience of more than 10 years can earn up to 11 LPA.
Career opportunities for social media handler
These are the career opportunities for the social media handler. You can earn a fair share of amount with these profession:
1. Community Manager
The average base salary of community manager is 5.4 LPA. A community manager, develops relationship with the brands’ audience using newsletter, forums and events. If you are interested in the social media connectivity, a career opportunity in the community management can offer good opportunities.
2. Content Marketer
The average base salary of a content marketer is 4.7 LPA. If you enjoy content writing, the job of a content writer is an ideal choice for you. Content marketing gives you a leverage to show your creativity on the various social media platform. Content marketing is growing at a very fast pace. According to recent study there is 112% hike in the content marketing jobs alone in between 2018 and 2019. Content marketing includes writing content, emails, blog spot, newsletter etc. Content writer must be aware about SEO and WordPress with their exceptional writing skills.
3. Creative Designer
The average base salary of a creative designer is 4.3 LPA. A person who has creative expertise in visual content can have good career in this field. With creative expertise you can pursue a career as a graphic designer or art director. The job profile of a creative designer include creating photos and graphic which contribute to the brand public image, creative development and language tonality. Creative designer collaborate with video and motion graphic team to develop brilliant multimedia project for the company.
4. Social Media Consultant
The average base salary of the social media consultant is 6.5 LPA. A social media consultant gives advice to the business regarding the current trends in social media and make a marketing strategy according to it. A social media consultant maintains client relationship and advise them to build and implement the social media strategies. The main objective of a social media consultant is to create a dominant online presence for the website which increase the web traffic and raise brand awareness.
5. Market Researcher/ Data Analyst
The average base salary of market researcher/ data analyst is 3.4 LPA. The social media manager can move into data centered career path by acquiring the research and analytical skills. The job profile of the data analyst requires to identify industry current trends and predict the growth of the market to provide effective solutions to the customers. As a social media analyst, one must have a strong command over the qualitative and quantitative data and can easily put forward their ideas to stakeholders.
Conclusion
Brands are now realising the importance of these social media platform and are ready to invest in any social media campaign. Companies relies extensively on the social media marketing to increase their audience engagement and brand visibility. Thus, career opportunities for social media handler is expected to increase with time. They can either work with a company or do freelancing with multiple clients simultaneously.
FAQs
Social media handler or manager is a skilled professional that responsible for handling various social media platforms of company or institution.
The main duties of a social media handler is planning, executing, suggesting changes and monitoring analytics of the various social media account of a company.
Salary of a social media handler in India is 3.4 LPA for a professional with 3-4 years of experience.
Facebook, Instagram, YouTube, LinkedIn, Pinterest are some of the best social media platform for business promotion.
Social media marketing is a type of Internet marketing where you use social media apps as marketing tools and connect with audience, build your brand and increase your sales.