As an advertiser whose main objective is to capitalize on the exponential number of searches that happens on Google daily. Google Ads is the most efficient and simplest way to advertise and Google Ads easily attracts the attention an advertiser need to boost their business from the bottom line. In this article, we will be discussing reasons behind the advertising on the Google Ads.
Table of Contents
What is Google Ads?
First get familiar with the definition of Google Ads. Google Ads is a Google per-pay-click (PPC) platform which promotes various businesses on its platform and helps them to gain visibility.
The search ad which appears on the top of the search engine result page (SERP) is the most common type of Google Ads. This Ads are relevant to the advertisers’ products and services. To know more about the Google Ads, you can read our other blog.
Benefits of Google Ads
1. Google has massive reach
When we have a queries, whether it is simple or complex, we subconsciously depends on Google for finding the answers to our questions. ‘Google it’ is becoming a slang term for finding the answers of the questions. Google handles more than 2 trillion searches per year and over 5 billion searches a day. Among all those searches, there are significant amount of people can find solution through your business, if your business is sufficient in providing solution to their queries, even with just a simple ad, they more likely to favor you than yours opponent.
2. Potential that allow for range of targeting
Google has something for offer to every business and every prospect at their buyer’s journey. An advertiser can easily shows its bid keywords to fill top of the funnel in just very simple and powerful techniques:
- Collect their information with your post landing page and send them informative content that shows your authority.
- Use retargeting software to earn their attention back, if they don’t convert.
- Bid on long tail keywords because these are quite inexpensive and easily attracts the attention of the demographics you want.
3. Intent harnessing
Intent is the main difference between the people reaching you with Google ads and people reaching you from the other advertising platforms. On social media sites, you advertise to the people who are looking for something specific and when your ad appears, it helps them to find the solution to their problem without interrupting their browsing experience. With the correct usage of ads, let the potential audience come to you, and help them in finding the solutions and make them invest in your business willingly.
4. Maintaining full control over your ad campaign
With Google ads, Advertisers can buy ad space with programmatic advertising software which can be easily operated by a properly trained employe. It allows them to start and stop an ad campaign. Allows them to reach right people at right price. You can easily allocate your resources and time to other pressing initiatives as well.
5. Flexible budgeting
Click winning can cost hundred dollar to some businesses. Legally, there are long tail keywords worth around $1000 per click, but it not true in the most cases. The advantages of using ads is that it able to put constraint on your maximum bid and daily budget. It allows you to be more confident, even if you aren’t monitoring your account daily. You can have full control over budgeting, bidding and daily budget of the ad campaigns with the Google Ads.
6. Google ads has easy to understandable format
With Google Analytics integration, you can find basic information like impressions, clicks, budget, keywords etc. it allows you to check the number of exact activity of visitors on your website. Google ads provide quite easy and straightforward interface.
7. Quicker result than SEO
SEO is the backbone of the most visited site, it is an undeniable fact. But SEO needs time and patience to achieve that level of success you want. It will take years to earn high position on the SERP list. Google Ads is the shortcut to achieve quicker results in less time and you can grow exponentially with it. You don’t need worry much about the keyword research, domain authority and backlinks. You just need to start running ads and give a head-start to odd people to see your ad first on the pages where organic results barely appears.
8. Google ads help in building brand awareness
Google ads is not only used for driving web traffic through PPC ads on the SERP pages but it is a great tool for building your brand awareness. With the ad search network, people can see your brand, tagline and your offers, even if they not click on your ads. You can even focus on the brand awareness by choosing to show ad to the more audience than focusing on more clicks or conversions.
9. More conversions
If you want your ads to be seen on the Google ads network, you need a highly compelling post click landing page and then you have to maximize your ad spend because of message match and focused design. In conclusion, Google prioritize post click landing experience into account when deciding which ad get seen by the browsing prospect.
10. Use different bidding strategies to maximize the ROI
To maximize your advertising ROI, only compelling post landing page is not enough. You need to have info about the several bidding strategies to attain that marketing goal without draining your budget. CPC (Cost-per-click) bidding is used to drive the internet traffic. CPM (cost-per-thousand impression) bidding is used to build the brand awareness. It is only available on the Google display network, not on the search network. Lastly, CPA (Cost-per-action) bidding for conversion like purchase or sign-ups.
Why Google for Advertise?
Google is most used search engine worldwide with takes 5 billion queries daily, Google has the monopoly over most of the internet platform it supports, i.e., simply means infinite amount of internet traffic on Google is easily available. So, for a successful business you need a target audience to market your product and services which you can easily get on Google.
Conclusion
The final conclusion is that Google Ads is perfect for achieving your business goals in less time. You need to follow a correct approach and through analysis to achieve your goals through Google Ads. I hope this article shed light on the importance of Google Adwords for your business growth. But keep in mind along with these point you need to do hard work and have patience if you want gain success in your business. If you want to learn more about the Google Ads you can join our online course and to know more click on the video given below.
FAQs
Google Adwords was launched by Google.com on October 2000, and after some rebranding in 2018, it is changed into Google Ads.
The Average cost per click on Google Ads is in between $2 – $4.
Generally speaking, publishers get 68%, or 51% when using AdSense for reach. The commission can go from $0.20 to $15, with an average of $3 per click for publishers.
These are following tips to improve your Google Adwords:-
- Target the right keywords.
- Narrow your audience targeting.
- Keep it simple.
- Actually have a CTA.
- Put a special offer in your headline.
- Put your main keyword in your display.
Create emotional ads.
Inappropriate Content that promotes hatred, discrimination, violence, intolerance are not allowed on Google Adwords.
If you don’t have website, you can create a Google Adwords for free. You can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.