The marketing world see a huge paradigm shift in the recent years and Google Adwords is the driving force behind it. Google is the first platform which come in our mind when we think about advertisements because it has the largest share in the search engine market. There are more than 4.8 billion interactions, 5 billion search queries and 259 unique million visitors on Google daily. Google Adwords allows you to target users on its own platform and its partner platform like YouTube, Google Maps etc. In this article, I will be explaining you ‘Why Google Adwords are important?’ and how it can add value in your marketing skills.
Table of Contents
What is Google Adwords?
First get familiar with the definition of Google Adwords. Google Adwords is a Google per-pay-click (PPC) platform which promotes various businesses on its platform and helps them to gain visibility.
The search ad which appears on the top of the search engine result page (SERP) is the most common type of Google Adwords. This Adwords are relevant to the advertisers’ products and services. To know more about the Google Adwords, you can read our other blog.
Why Google Adwords are important for businesses?
You can’t alone earn with only excellent content and good SEO, because these are the passive methods which usually takes time to increase your website engagement on the online platform. When you want to generate a good active income then Google Adwords comes into consideration for earning a good revenue. With Google Adwords you can create and share well timed ads on your desktops or mobiles for your target audience, this will help your business to show up on the SERP (Search Engine Results Page) which in return attracts the ideal customers who are interest in your product and services. 75% of small and mid-sized businesses uses Google Adwords to strengthen their business.
For small business holder and marketer these following points to boost your business through Google Adwords.
- Target audience from specific demography.
- Offers your products and services directly to people.
- Results must be kept on the tab.
- Directing people on the landing page of your website.
Some Important facts about Google Adwords
These are some of the amazing facts behind the working of Google Adwords:-
- Click-through rate of Google Adwords is nearly 2%.
- Approximately 180 million impression is yield per month by displayed Google Adwords.
- Paid Google Adwords get 65% of the clicks
- It is observed that 43% customers buy something which they seen on Google Adwords.
Why Google for Advertise?
Google is most used search engine worldwide with takes 5 billion queries daily, Google has the monopoly over most of the internet platform it supports, i.e., simply means infinite amount of internet traffic on Google is easily available. So, for a successful business you need a target audience to market your product and services which you can easily get on Google.
9 key factors why Google Adwords is important?
These are 9 key factors which define the importance of Google Adwords for your business.
1. Ability to target audience
Quality leads are very important asset of marketer. As a marketer, your ad campaign must reach the targeted goal. You can choose long –tail keywords phrases to target the potential audience with higher intent which help you to get higher amount internet traffic with fewer leads.
2. Grip on the audience’s intent
Google algorithm can easily detect a user intent and give them what they needed instantly. The primary intent of the audience is to browse a web page or website which suits their intent. So, your ad must be exciting and innovative to attract the audience. With the help of the Google Adwords you can target audience who are looking for your product and services and it helps you to get more leads.
3. Manageable campaign
Google Adwords campaign are easy to execute with minimal resources. With some basic training and marketing skills you can start a Google Adwords campaign and get excellent results in return. Because of its effectiveness big brands like Amazon, depot, The Home spend $50 million every year for their Google Adwords campaign.
4. Controlled expenditure
Online advertising through Google Adwords is quite efficient and budget friendly in comparison to its traditional counterpart where a marketer needs to put banners all over the town, doing radio announcements and distributing pamphlets which is quite a waste of money. With Google Adwords you can target specific keywords, number of bids assigned and your budget limits. You are only charged when your advertisement is click.
5. Helping in brand awareness
Google Adwords help you to build your brand potential. People spends most of their time in surfing internet so, your ad will be viewed by the same set of individuals multiple times. They eventually get familiar with your brands and services, whether they click on your ad or not.
6. Increase in conversion rate
Google Adwords helps you to increase the conversion rate of your website. It is evident that paid traffic conversions is twice the organic conversions. You website can easily top the ranking if your landing page have a good design and message match.
7. Increase in ROI
Google Adwords guarantee you a great ROI (return of investment) depending on the demographic target capability. You can use these three bidding strategy to get the maximum return. i.e., cost-per-click (CPC), cost per thousand viewable impression (CPM) and cost-per-action (CPA).
8. Instant results
Google Adwords get you quick results. You don’t have to wait for the days to get a good internet traffic. With good resources you can use Google Adwords, to launch an ad campaign and you will get enough sales within a few days.
9. Remarketing
Google has its fair share in the online ad business. According to survey by W3Techs 45% of all websites uses Google ad networks. Google will use these websites to retarget the users. If the users previously visited your website they will definitely see your ad multiple time when they use the internet.
Conclusion
The final conclusion is that Google Adwords is perfect for achieving your business goals in less time. You need to follow a correct approach and through analysis to achieve your goals through Google Adwords. I hope this article shed light on the importance of Google Adwords for your business growth. But keep in mind along with these point you need to do hardwork and have patience if you want gain success in your business.
FAQs
Google Adwords was launched by Google.com on October 2000, and after some rebranding in 2018, it is changed into Google Ads.
The Average cost per click on Google Ads is in between $2 – $4.
Generally speaking, publishers get 68%, or 51% when using AdSense for reach. The commission can go from $0.20 to $15, with an average of $3 per click for publishers.
These are following tips to improve your Google Adwords:-
- Target the right keywords.
- Narrow your audience targeting.
- Keep it simple.
- Actually have a CTA.
- Put a special offer in your headline.
- Put your main keyword in your display.
- Create emotional ads.
Inappropriate Content that promotes hatred, discrimination, violence, intolerance are not allowed on Google Adwords.
If you don’t have website, you can create a Google Adwords for free. You can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.