With correct E-mail marketing tools you can accelerate your growth by sending correct mails to the correct address at right time on an autopilot mode. There are more than 670 E-mail marketing tools available which quite overwhelming when finding the best E-mail marketing tool for yourself. So, for clearing your all dilemma, I have curated a detailed list of recommendations of Top 10 tools for E-mail Marketing.
Table of Contents
What is E-mail Marketing?
Before learning about the E-mail marketing tools, first understand what is E-mail marketing? E-mail stands for electronic mails and marketing means selling or promoting your services and products. So, in most simple term E-mail marketing stands for marketing or selling your product and services through emails. E-marketing is used for commercial purpose. It might have personalized content, strictly inclusive of customer’s preferences or can be generic content which can be shared to everyone.
The main prospect of E-mail marketing is to grow the business by using textual content, secrets of sales and exclusive information. Increasing sales through emails is the ultimate goal of E-mail marketing.
Top 10 E-mail Marketing tools
- HubSpot
- Klaviyo
- ClickFunnels
- Constant Contact
- SendinBlue
- GetResponse
- MailerLite
- Drip
- Mailchimp
- AWeber
1. HubSpot
HubSpot is best E-mail marketing Tool for B2B service companies. HubSpot have CRM, Web builder and email marketing platform under one roof. It able to attribute which campaign influence your sales by making connection between your website, sales activity and marketing. It allows you to invest in the work which is more beneficial to your website. HubSpot usually works with high-valued services i.e., B2B.
PROs | CONs |
Insightful reporting | Quite expensive |
WordPress friendly | Complicated and heavy to manage |
Have limited free version | Boring and simple templates |
Powerful CRM |
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Price: – Have a limited free version. Price starts from $45/month for 1000 contacts.
2. Klaviyo
Klaviyo is a best E-mail marketing tool for you if you run a large E-Commerce site. It integrate deeply with your E-Commerce software. It is used by more than 1 lac E-commerce businesses. Klaviyo can easily be set-up and comes with impressive features which are specially designed to help e-mail marketers in E-Commerce to improve their performance.
PROs | CONs |
Good template quality | Expensive |
Allows you compare your performance with your rival companies | Basic e-mail campaign editor |
Solely E-commerce focused | Lack of sophisticated automation action. |
Predictive forecasts |
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Price: – Have a limited free version (250 contacts maximum). It has two types pricing offers and
E-mail+ SMS – $165/month (10k contacts)
E-mail only – $150/month (10k contacts)
3. ClickFunnels
ClickFunnels is a suitable E-mail marketing tool for consultants, online courses and coaches. ClickFunnels is an all-in-one platform which offers courses, membership sites, webinars, information products and more along with E-mail marketing tools. ClickFunnels is an excellent option to convert your leads through courses and information products.
PROs | CONs |
Active user community | Polarising brand |
Allows spilt-testing | Expensive |
All-in-platform | Buggy platform |
Provide unique trigger and actions in their automation workflow. |
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Price: – $127/month (10k contacts) – paid annually
$208/month (200k contacts)
4. Constant Contact
If you have no prior knowledge about the E-mail marketing world, Constant Contact is best way to start with. It is super simple and allow you to add text and images to your messages easily and quickly. It provides more than 100 mobile optimized email templates which help you to create professional emails easily and quickly.
PROs | CONs |
Provides list building tools | Slow Customer service |
Allows campaign reporting | Need more wide format e-mail templates |
App integrations | Glitch in UI/UX interface |
A/B testing | Need better integration with 3 party software tools. |
More than 100 templates |
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Price: – 60 days free trial. Price start from $20/ month.
5. Sendinblue
Sendinblue is a best e-mail marketing tool for transactional mails. It is easy to use platform that allow its user to create beautiful and engaging emails. It has simple drag and drop email editor which is perfect for beginners.
PROs | CONs |
Excellent deliverability rate. | Basic reporting |
Allows transactional automation flow. | Simple ad-on features |
Pre-build e-mail developer codes | Quite sensitive with throttling. |
Pricing based on the number of emails send per month |
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Beginner friendly |
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Price: – $25/month for 20k emails.
6. GetResponse
GetResponse is best for team on tight budget. It has all features like marketing, sales, CRM with webinars, forms, landing pages, marketing automation. It is a budget friendly E-mail marketing tool. GetResponse is well established firm with 25 years of experience in the respective business.
PROs | CONs |
Easy to use | Limited integration range |
It has amazing marketing automation tools | Basic reporting and analytics |
Comes with beautiful responsive forms, landing pages and A/B testing | Limited A/B testing |
Support provided by phone, live chat and emails |
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Price: – 30 days free-trial offer.
$13/ month (1k contacts) for email marketing.
$44/ month for marketing automation.
$89/ month for E-commerce features.
7. MailerLite
MailerLite is best for beginners who have limited budget. You can send 12k emails/per month for free on MailerLite. It is the excellent E-mail marketing tool for any industry. It allows you to send bulk emails campaigns. It is ideal and affordable choice.
PROs | CONs |
Budget friendly | Slow Customer service |
Beginner friendly | API documentation |
Fast support system | Difficult approval system |
Powerful tracking and building tools |
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Price: – Starting from $9/month for unlimited emails (1k contacts)
8. Drip
Drip is quite powerful platform for bloggers, digital marketers and E-commerce enterprises. It is bit expensive but easy to use. It offers wide range of tools for making marketing automations, sales funnel and personalisation quite simple and handy.
PROs | CONs |
UI interface is sleek and advanced | No customer surveys |
A/B testing | Limited customisation of landing page |
Offer dynamics contents | A bit pricy |
Provide effective email campaigns |
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Price: – Available in free version. Price starting from $49/month.
9. Mailchimp
Mailchimp is a widely popular email marketing service provider. It is available in a forever free email marketing service plan. It has easy drop-down email builder, simple tracking for analytics and auto responders. Mailchimp is easily integrated with Magento, WordPress and many other platforms.
PROs | CONs |
User friendly | Lack of customisation |
Time to time updated | Not support affiliate marketing |
Nice variety of templates | Difficulty in editing database list |
A/B testing |
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Price: – $10/month for 500 contacts.
10. AWeber
AWeber comes under the oldest and most popular E-mail marketing service provider. It provide a wide variety of tools to every business. It is easy and seamlessly connect with most platforms including WordPress.
PROs | CONs |
Comes with wide range of tools, irrespective of purchasing budget. | No A/B testing |
Importing files and email is quite easy and simple | Not so trendy templates |
Easily integrate with third party apps and tools. | Problem in converting and editing RSS to email templates with the standard email builder. |
Price: – offer limited free plan for 500 contacts. Price start from $19/month.
Importance of E-mail marketing tool
- Cost-effective strategy for small businesses
- A study by direct marketing association state that email marketing has 4300% ROI (return of Investment) for businesses in USA.
- It is easy mange.
- Allows you full control and establish direct contacts with customers.
- Your success in email marketing depends upon what kind of email marketing tool you choose.
What to look in before choosing the best E-mail marketing tool?
Keep these point in mind before choosing the best E-mail marketing tool for yourself.
- It must allow you to create highly engaging email newsletters
- Has easy interface, most ideally drop and drag editor.
- Allows sending bulky emails easily.
- Has marketing automation.
- Manageable contact list.
- Allows tracking performance of your email marketing campaigns
- Ensures that your emails campaign does not end-up as spam folders.
Conclusion
Incorporating email marketing tools in your email marketing strategy is quite helpful. It boost your success rate and remove the extra burden from your shoulders. You can easily manage your email marketing campaign through these email marketing tools. Before opting for the email marketing tools always compare their performance, features, pricing, interface, deliverability, reporting and security. I hope this article provide you a complete analysis about the Top 10 best email marketing tools. You can choose email marketing tools according to your sensibility and usage from the above options.
FAQs
E-mail marketing tools allows the businesses to send personalised and targeted emails to their customers on the large scale.
It helps in building the customers relations, nurturing leads and promote products and services.
It is roughly estimated $5-$10/month for 1k contacts. It pricing increases with the number of contacts.
Klaviyo, Omnisend, ActiveCampaign are the best E-mail marketing tools for E-commerce website/businesses.
Best E-mail marketing tool for beginner are MailerLite and Benchmark.