Online advertising is a major part of digital marketing and the main source behind website revenue. Google AdSense is the most popular advertising platform often used by brands for getting good profit and return. There are over 50 million people around the globe who create some type of content online. Isn’t it exciting to get some source of income through that online content? Google AdSense helps you to do the same. In this article, I will be explaining why you should know about Google AdSense and it benefits which helps to get a good earning from it.
Table of Contents
What is Google AdSense?
Google AdSense was launched by Google.com on 18 June 2003. It was originally named as ‘Content Targeting Advertising’. It was said to be founded by Paul Buchheit, who was also the founder of Gmail.
Google AdSense is Google-run program through which website publishers in the Google network of content sites that serves texts, videos, interactive media advertisements that are targeted towards the site content and audience. Administration, sorting and maintenance of these advertisement is solely managed by Google. Google AdSense provides high security, transparency, huge variety of Ad-format and widespread usage for smaller-scale websites. Around 38.3 million website monetize their website traffic through Google AdSense.
In Simple words, Google AdSense is free-of-charge platform that allows the content creators to display the Ads with their online content and can earn money through it. With the help of Google AdSense, a creator can show relevant and engaging advertisement to their site visitors and even customize the advertisement to match with the theme of the website.
Types of AdSense Ads
1. Text Ads
These are small text message with a title and short description which can be featured on Google SERP.
2. Display Ads
Graphic Ads displayed on the website. Basically of 3 types i.e., Horizontal, Vertical and Square.
3. Rich Media Ads
Large format interactive Ads such as Video Ads.
4. Responsive Ads
Ads that allows full control to optimization depending upon the device.
How Google AdSense works?
It is quite simple to understand the working of Google AdSense.
- Step 1: Create your Google AdSense account.
- Step 2: Add small amount AdSense Code to your Website.
- Step 3: Set up your bank account and payment information for collecting the Ad revenue from the Ad spaces.
- Step 4: Add an Ad slot or popups and interstitials within the webpage of your website, this will start generating revenue for your website as the users visits the pages of your site.
A flowchart to understand more about Google AdSense Working.
Benefits of Google AdSense
These are the following benefits of Google AdSense:-
- It has huge number of publishers and advertisers. As of recent data, around 40 million website uses Google AdSense.
- Wide variety of ad formats is supported by Google AdSense like text ads, HTML ads, video ads, mobile friendly ads etc.
- You can generate performance report using your reporting capabilities in Google AdSense to visualize your earning and performance across key engagement measure.
- Google AdSense is transparent and secure platform for both advertiser and publisher.
- It allows customization to text ad’s look so that it can match with the theme of your website.
- It offers you A/B testing and personalized recommendation which will help you to improve your AdSense account performance.
- It allows you to control the types of ads display on your platform and provides you flexibility to block the specific advertisement which is not suitable for your taste.
Earning from Google AdSense
You as a website owner can earn a portion of money paid by the advertisers and share it with Google AdSense through a revenue share payment format. Publishers get 68% of the revenue earned. Website owners can easily check their AdSense earning on the Google AdSense account dashboard.
There are multiple factors on which the Ad revenue depends such as
- AdSense earning potential depends upon the type and amount of internet traffic.
- Site content and number of advertisers in your niche.
- Ad Placement within your website
Factually speaking, more the internet traffic you get on our website more will be the Ad revenue but publisher should keep in mind a good amount of internet traffic do not guarantee you a perfect click-through-rate. Depending on the niche, on average ad revenue reaches between 0.2$ – 3$ per thousand impressions.
Tips to increase your AdSense money
Keep these following points in mind to get a good revenue from Google AdSense
1. Produce high quality content
As you know content is key to increase the engagement on your website. If your content is of high quality and easily understandable to the users, it poses a huge impact on your AdSense Earning. In simple terms, higher the content quality, higher will be the AdSense earning.
2. Do not violate Google AdSense Policy
Publisher must keep in mind if they tries to Violate Google AdSense Policy, you will be penalized by Google. One of most common violation done by the publisher is clicking the Ads on their own website in order to boost up the artificial number of clicks. This kind of behavior will not be tolerated by Google and you have to pay a hefty penalty.
3. SEO keyword Campaign
To optimize the Adwords Campaign for your website, usage of right keyword is most important. Right keywords helps you to generate a good amount of revenue for your online content.
4. Ad Placement
Ad placement for your products and services plays an important role in increasing your click-through-rate. Different types of Ads performs better in certain locations and different web pages such as home page, Blog, Service page.
Mistakes to avoid with Google AdSense
These are the some common mistakes people do while using Google AdSense account. Make sure to avoid those mistakes because it severely impacts your website’s earning.
- Not following Google AdSense Guidelines.
- Adding faulty AdSense code
- Creating multiple AdSense accounts, even though you can manage multiple website from a single AdSense account.
- You have to pay a penalty, if you click on the ads on your own website
- Avoid putting ads on pages like disclaimer, terms and conditions, blank page, error 404, privacy policy etc.
Disadvantages with Google AdSense
These are some of the disadvantages of working with Google AdSense
- Limited social media traffic.
- Postal verification of account is necessary.
- Intentionally or unintentionally, lifetime ban for violation of Google AdSense Policy.
- Influence website speed negatively.
- Don’t allow to change country or payee name.
Alternatives for Google AdSense
You can also check this other online advertising platform which might provide you better service than Google AdSense.
1. Taboola
It is reputed Ad network that does commendable work for large scale enterprises. This platform provides 500k visitors per month and complete customization.
2. BidVertiser
This platform provides bidding system to the advertisers to bid against each other for the opportunity of securing Ad space on the website. This Ad network deals with the high-profile website who can easily participate in Bids.
3. Newor Media
This Ad network provides services to all the publishers irrespective of their size and status. You can work with them as well as some other Advertising platform.
Conclusion
Google AdSense account is best way to earn through online content creation. I hope this blog provide you a good explanation about Google AdSense account importance, pro and cons, and tips to improve your AdSense game. As a content creator, you can easily earn well by monetizing your content through Google AdSense, but you can also check other online advertising platforms as well, which might provide better service than Google AdSense.
FAQs
You can sign in for the Google AdSense account through your active Google Account.
Before Applying for Google AdSense, your website must be active for atleast six months and produce high quality and original content.
Google AdSense is free of cost Advertising platform.
Depending on the niche, on average ad revenue reaches between 0.2$ – 3$ per thousand impressions. Publishers usually gets 68% or 51% by using AdSense for reach.
Yes, Google AdSense allows you to monetize multiple site under single AdSense account. You can monitor your inventory on your site from one place and save your time.